TO MY DEAR TANZANIAN MOVIE STAKEHOLDERS!
Asalaam alaykum!
I have always said it at every fora that Bongo Movies is an act of God,
at the beginning, we never made and featured in them because we thought
they were going to sell but God knows how He designed his things, it
was a wonderful and magnificent design to usher in a new vista for
entertainment in Africa not just Tanzania. Until now, we have
...
not
remained at the same spot. We have taken a leap, it remains to be seen
whether it is forward or backward, right or wrong direction. Steps have
been taken no doubt. You can agree with me that the cameras used then,
the way things were done then has so much changed. In terms of how we
are being appreciated by the audience, several things have also changed.
If you talk about the quality of production, we may not have
gotten to the best but we have improved in a lot of ways. One thing we
have not been able to do is build structures.
THE STRUCTURES THAT I THINK WILL TAKE BONGO MOVIES TO THE NEXT LEVEL.
I think the major problem is in terms of production and distribution.
We had thrown in the towel before the fight started. We have created a
market in Africa that we cannot sustain. People like me are clamoring
for the enrichment of the content which we are giving out.
We have
to start repackaging ourselves like America, India, China and even
Nigeria did to sell its culture and character, strengths and weaknesses
to the world. We have not been able to sustain the sale of our norms,
ideas, world view and all the other Africa countries, the way we want
them to perceive us. We have not been able to espouse the social
relevance in our stories.
We need to tell them who we really are.
We have gone to war but we have not won the battle. For us to win that
battle, we must comeback home, build structures so we can sell all our
movies around the whole world, especially Africa.
Africa has a large
market and we must tap from it. Any one who releases a movie goes
straight to DVD so you do not maximize the potentials of endorsement,
cinemas and so on. We are losing a lot of money and these are not things
to be very happy about.
The guys in the minerals, banking and
others are building structures and they are getting more credible by the
day but the actors and movie makers are they doing same? Are they
respected? The answer is no.
Can I walk into Access Bank for
instance or EXIM Bank and get a loan because I am Selles Mapunda (a
movie director and producer)? They respect you and feel happy for you on
television but do they respect you to trust you to take you serious? It
is a big problem and I think every practitioner must begin to think
about it.
Aside from this, those in the other end of the industry, I
mean the marketers (such Steps Entertainment, Papaz, Game 1st Quality,
Pilipili Entertainment e.t.c), retailers and all must start being honest
to themselves. This idea of films are not selling is beyond the issue.
They were screaming about the lion when there was no lion.
Now there
is lion, no one believes them. People say that is the way they shout
all the time. I had thought about writing a letter to the president J.K
with a title-
”This patient will die tomorrow”.
This
patient is Bongo Movies. Bongo Movies is dying off and unless something
critical is done by all interested parties and every stakeholder, those
who watch it and interested Tanzanians, this simple product that is
100%, Tanzanian is dying and has no hope of being alive in the next five
years. Quote me I have my facts.
1. Every actor is supposed to have one element and that is flexibility and without flexibility, you cannot go far.
2. We must change our image and it is only us that can do this.
3. We must be good from the inside. And if we are good from the inside then every other thing would fellow.
4. Lacks of enduring stories share the same feelings and more.
5. A lot of actors felt they were not used very well and they started
becoming writers, directors and producers. It is difficult to see
outside this country some one who is a script writer, producer, director
but here people are bamboozled by titles - I am a script writer, I
produce and I direct, who gives a hoot about all those titles?
6.
Where do you have the universal selling point? I am Selles Mapunda and I
have an edge in directing movies and that is where I am and what I do.
It does not mean I cannot act or market a movie. Without sounding
immodest, I am one of the director in Tanzania who by experience can act
comfortably. I have been through the school of hard knocks and it is
experience on the job and this experience could enable me to do anything
in the movie arena.
7. But I want the professionalism to be
entrenched. Let the dead bury the dead, let the writer write the
stories, let producers produce and division of labor will thrive. Now
that the industry has reached this cul de sac, Am I not better off for
telling the truth?
NB:
The movie industry needs me just like I
need it. I am talking about building an industry that thinks locally but
performs internationally.
GOD BLESS BONGO MOVIES
© Selles Mapunda (Tanzanian movie Script writer, Director and Producer)